DIRECTOR OF MARKETING

Lead an Extraordinary Team
Coach, develop, and inspire a multidisciplinary marketing team.

• Create healthy processes that allow creative people to do their best work.
• Remove obstacles, improve communication, and increase accountability.
• Build a culture where excellence and kindness coexist.
• Recruit and develop exceptional talent.

Turn Vision into Reality
Partner closely with the CEO to transform organizational priorities into world-class campaigns.
Ensure every campaign is executed with excellence, on time and on brand.

Lead execution across:

• Brand marketing
• Digital marketing
• Social media
• Podcast network
• Content marketing
• PR and influencer partnerships
• Events
• Product launches
• Customer communications
• Community growth

Grow the Mission
Lead marketing initiatives that:

• Increase awareness of MomCo.
• Grow participation in MomCo Groups.
• Sell out MOMCON.
• Expand our digital community.
• Increase engagement across every channel.
• Strengthen customer loyalty and experience.
• Support fundraising and strategic partnerships.
• Ensure that all marketing and customer experience efforts are trendsetting, innovative, and effective. 
• Lead research initiatives, leveraging insights to inform strategic decisions, grow media engagements, and position MomCo as a thought leader.   

Build Better Systems
We’re looking for someone who loves making complicated things simple.
Develop processes that make a creative organization more effective.

Improve:

• planning
• workflows
• communication
• reporting
• campaign management
• budgeting
• technology
• cross-functional collaboration

Advertising and Partnerships

• Develop and execute a strategic plan to acquire and grow advertising revenue across all media channels under your purview. 
• Achieve and exceed revenue goals.
• Lead the execution of campaigns and partnerships that drive measurable results while balancing stakeholder needs. 

Executive Leadership
As a member of the Executive Leadership Team, you’ll help shape the future of MomCo. You’ll think beyond marketing, helping guide organizational priorities while collaborating across every department.

• You see yourself as an organizational leader first and a marketing leader second.
• Contribute to a thriving culture for the entire organization that is passionate and contagious. 
• Contribute proactively to shape and successfully implement strategic and annual plans. 
• Lead, manage and develop assigned staff to meet strategic and annual goals. 
• Manage the implementation of the team’s annual budget and meet budgetary and missional goals.  
• Stay abreast of trends.

Who You Are

• An exceptional leader who enjoys helping other people shine.
• A builder who loves execution as much as strategy.
• Calm under pressure and steady when emotions run high.
• Highly organized without becoming rigid.
• Creative but also able to do the work.
• Energized by checking things off the list instead of endlessly brainstorming.
• The kind of leader people trust because you bring clarity, not drama.
• You find deep satisfaction in helping great ideas become reality. You don’t need to be the face of the work to be proud of it.

Success Looks Like

• The marketing team is healthy, motivated, and highly aligned.
• Campaigns launch on time with excellence.
• Cross-department collaboration feels easy.
• The CEO spends significantly less time managing marketing execution.
• MomCo’s brand awareness and engagement continue to grow.
• MOMCON sells out.
• Marketing becomes known internally as the team that gets things done.